How Nomad Unlocked $400K in Cost Savings with Thoughtly’s AI Voice Agents
Key Results
650 meetings booked in 90 days
Close rates on low-score leads jumped from 16% to 38% after Thoughtly
$400,000 in annual headcount savings
95%+ of customer journeys expected to touch AI
Agent deployed within 1 week of signing
Nomad, a fast-growing rental management platform operating in all 50 U.S. states, faced a common problem shared by many lean, high-growth businesses: too many leads, too little bandwidth. With a small sales team and thousands of new prospects entering their funnel each month, speed-to-lead was suffering—and so was conversion.
That changed when they deployed Thoughtly.
🚀 Scaling National Expansion with AI
Nomad’s Head of IT, HR, and Enablement, Will, described the challenge clearly:
With more opportunities than humans could handle, Nomad’s core bottleneck wasn’t demand—it was time. Leads were falling through the cracks. Outreach via email and SMS was getting lost in spam folders or going unanswered. The solution wasn’t just automation—it was intelligent, real-time conversation at scale.
🤖 Why Thoughtly?
Will had been tracking the evolution of generative AI since the first public demos of ChatGPT. After seeing the potential of LLMs in voice, he explored the landscape—and was underwhelmed by what he found.
Nomad needed speed, customizability, and control. They found all three with Thoughtly.
With Thoughtly, we got a full working agent within the first week of signing up. These guys were fast, adaptable, and clearly understood our needs.
Will O'Neil | Nomad📈 The Results: 650 Meetings in 90 Days
Once deployed, the results spoke for themselves.
650 meetings booked in 3 months
500–700 outbound calls per week
Estimated $400,000 in annual cost savings from not having to hire 3–4 additional sales reps
Speed-to-lead is the real game changer in sales. With Thoughtly, we’re calling leads within 60 seconds of form submission. That’s just not possible with a human team.
Will O'Neil | NomadWhat began as a cautious rollout to a handpicked subset of leads quickly scaled to cover every new inbound lead with a qualifying score. Thoughtly didn’t just boost top-of-funnel activity—it changed how the organization thought about solving problems.
Thoughtly didn’t just book meetings — it caused a full mindset shift inside the company. Now, before hiring, we ask: 'can Thoughtly do this instead?'
Will O'Neil | Nomad📞 Beyond Outbound: Expanding to 13,000 Monthly Inbound Calls
The next frontier? Inbound.
Nomad’s leasing support line, currently handling over 13,000 monthly calls via outsourced teams, is being reimagined with AI. By using Thoughtly to triage and manage routine inquiries, Nomad expects to reallocate valuable human resources toward more strategic work—unlocking a 4x productivity gain for one division.
If Thoughtly can take over the basic inbound work, I can redeploy people into tasks that still need a human. That’s a massive multiplier.
Will O'Neil | Nomad🛠️ Customization and Control at the Core
Unlike rigid managed-service platforms, Thoughtly empowers teams like Nomad’s to build and iterate rapidly. Will and his team have integrated Thoughtly with HubSpot, launched new campaigns in days, and now view AI agents as part of their core operational muscle.
We’re not engineers. We don’t want an API. We want something the business team can actually use. Thoughtly gave us that.
Will O'Neil | Nomad💡 What’s Next?
Looking ahead, Nomad plans to expand Thoughtly across the entire customer journey—from lead conversion to tenant support to automated account management.
We want Thoughtly interacting with 95% of our customers at some point during their journey. That’s the vision.
Will O'Neil | NomadThey’re also pairing Thoughtly’s AI voice agents with internal tools that execute web-based actions like updating listings, scheduling maintenance, and more. The result is an intelligent, autonomous assistant layer that saves time, drives revenue, and scales effortlessly.
